Customer insight and competitor intelligence play a crucial role in formulation of product and marketing strategies. You need to listen, analyze, understand, and then align business priorities.
Satisfied customers are the best advertisement for your brand. Careful monitoring and analysis of online conversations tell you what your users really want. With an accurate understanding of customer needs, your team is able to make better decisions and draw up an effective marketing strategy. Timely insight into competitor’s activities also help you plan your moves wisely.
Tools can be used to gather and sort information from multiple online sources. However when it comes to analysis, we believe tools have to be supplemented with human intelligence to provide you the accuracy needed to drive strategic business decisions.
Is your organization able to provide right content to those who need it, when and how they need it?
Enterprise content management or ECM systems serve to capture, manage, store, preserve, and deliver organizational content in a systematic and efficient manner.
Putting organizational content to effective use can improve your company’s efficiency in handling